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To establish this objective, you must determine your goal for reach, frequency, circulation, cost, and penetration. The media objective is the goal of the media plan.
Setting the Strategy & Target
After understanding the brand and its costs, we make a decision about what type of media we should use. Some options include Internet, television, radio, newspaper, consumer and business publications, and interactive media platforms. Which option reaches the largest audience? How often will it reach the audience? Does it fit in your budget?
The final results with regards to media planning are calculated by the following:
After everything is done; we analyze and monitor the ongoing plan. We follow up & evaluate the results. We alter the strategies as per current market trends in the industry.