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  • 9 January 2019
  • Digital Marketing

7 New Year's Digital Marketing Trends

Marketing Trends in 2019 you cannot ignore!

As 2019 rings in, Digital Advertising Companies in India that incorporates SEO, social media, PPC, content promoting and additional is witnessing a dramatic shift. There was a time once you could’ve laid-off computing or visual search as gimmicks from the newest blockbuster fantasy film, however that point is long gone.

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There are several digital promoting trends and methods in Digital Advertising Companies in India that are evolving within the current hi-tech and Internet-connected era. Businesses currently have to use them to reach their efforts as a result of what worked for you last year might not work this year.

1) Artificial intelligence (AI)

Artificial intelligence can take over the world! Or a minimum of the world’s easier jobs. Artificial intelligence will analyze client behavior and search patterns, utilizing information from social media platforms and diary posts to assist businesses perceive however users and customers notice their merchandise and services. For instance, Facebook courier bots (which we’ll speak a lot of regarding later) will facilitate your alter and optimize your client service.

Artificial intelligence additionally offers information and tips to users by entering into conversations. in line with Gartner, twenty-five of client service can use chatbot technology by 2020, up from but a pair of in 2017.

Businesses adopting AI in 2019 are able to save prices and accelerate growth, obtaining a position over their competitors.

2) Programmatic Advertising: Additional, Economical, and Quick.

Using AI to automate ad buying so you can reach your specific target audience is Programmatic advertising. Real-time bidding or auctions, for instance, could be a style of programmatic ad shopping. This automation suggests higher conversions and lower client acquisition prices. It's far additional, economical, and quick. Which It’s changing the face of Digital Advertising Companies in India so swiftly that, according to e-Marketer, Almost 90% of digital display ads in the U.S. will be programmatic by 2020.

3) Chat bots: A deal of huge interaction

Chat bots will still be an important part to play a vital role in digital marketing in 2019.

There are 1.4 billion people interacting with chat bots, almost among 80% of savvy businesses are already using or plan to use chat bots by 2020. And by 2022, chat bots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

Many customers prefer associating with chat bots as they are active, give answers immediately, exactly recall your entire buying history, and never lose patience. These pragmatic assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks so that people can focus on more important work.

Car rental "Uber" uses Chat bot technology to communicate with customers, making it easy for them to hire cars even on Facebook Messenger, from Slack or via Google Maps. Passengers will use the menu to settle on the kind of ride, create asking, track the situation of the automobile, send friends a time estimate of their arrival, and even create a payment.

4) Influencer Marketing: People trust consumer opinion

Influencer marketing? A type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the liberal market Rather than marketing directly to a large group of consumers, To get out the word for your brand you pay the influencers.

It's the most effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.

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Because people generally trust consumer opinions over corporate statements!

5) Social Messaging Apps: They aren't just for sending emoji’s to your friends!

Examine these numbers:

WhatsApp, Facebook Messenger, and We Chat have more combined users than Facebook or YouTube.

Active users on Facebook Messenger are 1.3 billion monthly.

Every month 2 billion messages are sent between people and businesses on Facebook Messenger

1.3 billion monthly active users WhatsApp have right now.

Every day 55 billion messages are sent via WhatsApp.

These statistics prove the growing quality of social electronic messaging apps for business functions. Since folks are outlay a lot of their time electronic messaging one another, it is smart to plug your company’s services wherever your potential customers are hanging out.

Social electronic communication apps are often terribly helpful in causation messages to customers directly, as they permit personalization (another trend) and add price to the users’ expertise. This differs from the courier chat bots we have a tendency to mention earlier. You’re really able to market to customer’s mistreatment electronic communication apps now!

6) Visual Search: Specific results.

Visual search will take the user expertise to a completely new level. With visual search, users will transfer a picture to conduct a quest and acquire a lot of specific results.

Google image search

Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pin boards of related items.

Pinterest, the only one with a visual search?

Google Lens is a visual search engine by Google, which recognizes objects, landmarks and other things visually through a camera app (currently only available on Pixel phones).

If you take a photo of a:

Business card: You can save the phone number or address to a contact.

Book: You can get reviews and other details about it.

Landmark or building: You can get more details about it.

Painting in a museum: You can get details about it.

CamFind is a visual search mobile app, that permits users to go looking for any price from their mobile phones just by snapping an image and this app can tell you what it's. rather than writing queries into a look engine, you'll directly search through pictures to seek out similar pictures, value comparisons, native searching results, etc. you'll additionally take an image of a moving picture poster and CamFind can show you moving picture info, trailers, show times, and native theatres.

Marketers will get the sting on competitors by jumping on the visual search trend in 2019 to draw customers and serve them the right product.

7) Social Media Stories: Perfect to advertise

With the growing quality of social media “stories,” it's necessary for Digital Advertising Companies in India to contemplate this format in their Digital Marketing Strategy. Savvy marketers will even create use of live video, one in all the foremost profitable social rollouts to this point, to market engagement and complete awareness. The proper product.

First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and now YouTube has unveiled their own story format, “Reels.”

Surely these 7 trends you won't ignore if you want to obtain the best of results with your communication. 2019 a year regarding higher client expertise with personalization, automation and AI-powered technology, thus to remain previous the curve and increase conversions within the coming back year, Digital Advertising Companies in India can recover at manufacturing custom, colloquial content – notably audio and video content – to share together with your better-targeted audience.