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    Media / Planning / buying / Lead generation

Objective


To establish this objective, you must determine your goal for reach, frequency, circulation, cost, and penetration. The media objective is the goal of the media plan.


Setting the Strategy & Target

After understanding the brand and its costs, we make a decision about what type of media we should use. Some options include Internet, television, radio, newspaper, consumer and business publications, and interactive media platforms. Which option reaches the largest audience? How often will it reach the audience? Does it fit in your budget?

Results

The final results with regards to media planning are calculated by the following:

- Reach

- Frequency

- Circulation

- Cost

Evaluation & Follow Up

After everything is done; we analyze and monitor the ongoing plan. We follow up & evaluate the results. We alter the strategies as per current market trends in the industry.